Category: Travel
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Edible Art: The Fresh Market of Modena, Italy
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Ancient Rome knew about the treasures at Modena’s fresh market. Today, it continues to dazzle. Here is a short video featuring delights from Emilia-Romagna.
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YouTube Marketing and the World Cup 2014
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The Wall Street Journal has dubbed Brazil the ‘Social Media Capital of The Universe.’ It is one of the few places on the planet where the average user is actually increasing their time on Facebook, Twitter and YouTube. As a result, if you are looking to insert your brand into the world’s consciousness in…
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Glass Destinations
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In the year 2014, the world of tourism marketing will be turned upside-down. Historians will mark the year as the dawn of the Age of Augmented Reality and the merger of our physical and digital worlds. This is the year that Google will introduce its Glass eyewear to the general public. Google Glass will enable…
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The University Centrifuge: Spin-offs and Economic Development
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The design for Apple Computer’s new headquarters in Cupertino, California, suggests that the US$5 billion dollar building will be as sleek and modern as the iPads, iPhones and computers that the company produces. This spaceship-like building will run entirely on renewable energy, will use natural ventilation for 75% of the year, and will sit amongst…
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A Tour of Mumbai’s Dharavi
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It was morning in Mumbai, and the chicken I had been watching peck away at piles of rubbish decided to cross the road. While the hum of city traffic was increasing with each passing minute, the street my wife and I were standing on remained mercifully devoid of cars and rickshaws, thus ensuring the chicken’s…
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Nighttime Events
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The Art of Destination Marketing lies in attracting visitors who will stay overnight in a location and drive hotel occupancy rates higher. In San Marino, a city-state completely surrounded by Italy, tourism promoters are working feverishly to encourage people to stay the night and spend more money. However, with swarms of camera-toting tourists quickly passing…
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Selling the Mandarins
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How do you encourage the largest group of tourists in the world to visit your destination? You sell them your Mandarins. Travel in Mandarin China ground to a halt today after being inundated with a thick, toxic smog. With visibility less than 500 meters around Beijing, flights were canceled and driving was discouraged, offering the people…
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Nevada’s Silver Dreams
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Did the taxpayers in the US state of Nevada seriously just spend $9 million on six words? Undoubtedly, when someone hears these magical six words, a long-lost genetic code will be activated in the listener’s brain that will cause them to unconsciously go online and book a flight to Las Vegas. Are you ready to…
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Intellectual Americans and Their US$1.6 Billion
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Today marks the beginning of Season 4 of the hit British drama Downton Abbey for our friends in the UK. With luck, it will continue to hold its audience of 120 million people around the world. The success of the series is certainly in the best interest of the country’s tourism industry, which witnessed a…
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Taking a Bite Out of Google’s Moonshot
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Buried deep below the ground in Mountain View, California, lies a top secret bunker where Google is designing the future of destination marketing. Inside, scientists in white lab coats move purposefully and speak in hushed tones as they work on revolutionary products like balloon-based WiFi, self-driving cars, and artificial brains. The latest creation that has…