“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”— Sun Tzu, 500 B.C.E.
Digital Marketing for a Cleaner, Safer, and Happier World
Marketing has been with me all of my life. My father was a marketing professor and often lectured me on everything from the “4 Ps” to fixed and variable costs. You can imagine those dining room table discussions!
Over the years, marketing methods have certainly changed. However, the principles remain the same. As Philip Kotler said, “There is only one winning strategy: It is to carefully define your target market and direct a superior offering to that market.”
Hi! I’m Shawn Mitchell, a freelance content strategist who plans, develops, deploys, measures, and manages content to achieve clear and concise objectives. I have visited over 60 countries on five continents, speak a little Japanese, and married my wife, Tricia, in a crumbling German castle.
My services include:
- Website copywriting
- Blog writing
- Email marketing
- Social media management
- White paper marketing
- Video production
- Infographic design
Born in Canada, but raised in the United States, I have master’s degrees in entrepreneurship and international relations, and a bachelor’s degree in international business.
My work has been published in several publications, including Business Insider, International Living, and Roads & Kingdoms.
I am a former U.S. naval officer, a veteran of the Afghanistan campaign, and a recipient of the Humanitarian Service Award for my participation in the Indian Ocean tsunami relief efforts of 2004-2005.
My Skill Sets
Content creation in today’s digital world requires a commitment to the continuous learning of new skills. Here are a few that I’ve acquired:
Content Development & Management
- Search engine optimization (SEO)
- Writing, editing, & proofreading
- User experience design (UX)
- AP & Chicago style
- WordPress content management system (CMS)
- Microsoft Word, Excel, & Powerpoint
- Google Docs, Sheets, Slides, & Forms
- Apple Pages, Numbers, & Keynote
- Final Cut Pro & Motion
- Hubspot & Trello
- Google Analytics
- Google Ads
- Social Media Marketing
Follow Me on TwitterTweets by @shawnpmitchell
Ask Me a Question
Have a great day! 😀