“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

— Sun Tzu, 500 B.C.E.

Digital Marketing for a Cleaner, Safer, and Happier World

Marketing has been with me all of my life. My father was a marketing professor and often lectured me on everything from the “4 Ps” to fixed and variable costs. You can imagine those dining room table discussions!

Over the years, marketing methods have certainly changed. However, the principles remain the same. As Philip Kotler said, “There is only one winning strategy: It is to carefully define your target market and direct a superior offering to that market.”

Hi! I’m Shawn Mitchell, a freelance content strategist who plans, develops, deploys, measures, and manages content to achieve clear and concise objectives. I have visited over 60 countries on five continents, speak a little Japanese, and married my wife, Tricia, in a crumbling German castle.

My services include:

  • Website copywriting
  • Blog writing
  • Email marketing
  • Social media management
  • White paper marketing
  • Video production
  • Infographic design

Born in Canada, but raised in the United States, I have master’s degrees in entrepreneurship and international relations, and a bachelor’s degree in international business.

My work has been published in several publications, including Business InsiderInternational Living, and Roads & Kingdoms.

I am a former U.S. naval officer, a veteran of the Afghanistan campaign, and a recipient of the Humanitarian Service Award for my participation in the Indian Ocean tsunami relief efforts of 2004-2005.

This slideshow requires JavaScript.

My Skill Sets

Content creation in today’s digital world requires a commitment to the continuous learning of new skills. Here are a few that I’ve acquired:

Content Development & Management

  • Search engine optimization (SEO)
  • Writing, editing, & proofreading
  • User experience design (UX)
  • Branding
  • AP & Chicago style
  • WordPress content management system (CMS)
  • Microsoft Word, Excel, & Powerpoint
  • Google Docs, Sheets, Slides, & Forms
  • Apple Pages, Numbers, & Keynote
  • Final Cut Pro & Motion
  • Photoshop
  • Basic HTML, CSS, & Javascript
  • Hubspot & Trello

Content Marketing

  • Google Analytics
  • Google Ads
  • Social Media Marketing

Follow Me on Twitter

Ask Me a Question

If you’re in need of a content strategist, or if you have any questions about my résumé or my portfolio, please feel free to contact me using the form below.

Have a great day! 😀