Search Engine Optimization (SEO) is Becoming Increasingly Visual

Google Lens is experimenting with augmented reality (AR). This will have wide-ranging implications for search engine optimization (SEO).

A statue stands above a vineyard in northern Croatia.

Google recently unveiled new search features at its annual developer conference, Google I/O.

Google Lens, the company’s image recognition technology, is receiving an upgrade.

Released in 2017, Google Lens uses your phone’s camera to scan your physical surroundings for QR codes, text, and labels.

Google Lens is now expanding to encompass augmented reality. Have a look at this CNET video on what we can expect from Google Lens in the months and years ahead:

Do you currently use Google Lens? Drop me a line in the comments and let me know what you think about the new features.


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