Category: Travel
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South Korea to Spend $10 Million to Promote ‘Slow Hiking’
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The South Korean government is spending US$10 million to encourage hikers to slow down and relax.
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Sandcastles in the Sky: The Impact of Niche Art Tourism
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“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Mead
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Tourism Entrepreneurs and the Unlimited Potential of Vending Machines
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With incredible profit margins, vending machines can be an attractive business opportunity.
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Springtime for Italian Innovation
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Last spring, my wife, Tricia, and I had the opportunity to meet Camilla Rossi Chauvenet, an Italian Tourpreneur in Northern Italy. Her winery, Massimago, is challenging convention in the traditional viticultural region of Valpolicella. Nestled in the foothills of the Italian Alps, the Valpolicella wine-growing region is sprinkled with incredible Italian villas; a legacy of the heady days of…
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Celebrating Bastille Day and Other International Holidays
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Tourists always love a good party. If your destination is lacking a reason to celebrate on any given day, why not have a look around the world to see what hashtags are trending? For example, today is a great day to have a French-themed, Bastille Day event. Restaurants could offer a French-inspired dessert: Hotels could…
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What’s for Breakfast, China?
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In my experience, Chinese food has always been an afternoon and evening meal. Even though I’ve partaken in Dim Sum in San Francisco’s Chinatown, it was always after 11am. But considering that China’s outbound tourism numbers are now the largest in the world with over 100 million travelers spending over US$129 billion, it is high time…
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A Big Travel Retail Market for Small Wine Bottles?
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Along the sun-baked Central Dalmatian coast of Croatia lies the seven cities of Kaštela. Built to protect inhabitants of the Venetian Empire from the invading Ottoman Turks, these seven cities of Kaštela, that my wife and I affectionately refer to as ‘The Seven Cities of Zin’, are the genetic home of the Zinfandel grape. While exploring this…
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Adding 10,000 Steps to Your Tourism Marketing Mix
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The latest American fitness obsession revolves around taking 10,000 steps per day, or roughly 5 miles (8km). When examining Google search trends, we see an average of 350,000 searches per month related to ’10,000 steps’, minus a New Year’s resolution bump. When Americans travel, they invariably will want to maintain their 10,000 step goal. Tourism operators…
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Visiting the Plain of Jars in Laos
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For Tourpreneurs, attracting tourists and encouraging them to spend liberally at their destination is challenging enough. However, for tourism entrepreneurs in Laos, the difficulty of their jobs is often compounded by the remnants of a war that happened 40 years ago: unexploded ordnance (UXO). In the 1960s and ’70s, the United States launched a ‘Secret War’…
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30% of American Travelers Want Less Gluten
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America’s obsession with gluten avoidance will result in $15 billion dollars in sales in 2016.