Tourpreneur - Constantin Fortuna

Tourpreneur Profile: Constantin Furtuna

Once a year, the United Nations World Tourism Organization (UNWTO) sets aside a special day to recognize tourism’s contribution to economic growth around the world. For today’s celebration, the theme focuses specifically upon how tourism promotes community development. Over the past few weeks, my wife and I have been working with a brilliant and driven … Continue reading Tourpreneur Profile: Constantin Furtuna

Rioja Spain Wine

3,000 Years of Wine History in Spain’s Rioja Alavesa Region

When contemplating why someone would want to visit or invest in a destination, the answer should include the destination’s competitive advantage. For the Basque wine region of Rioja Alavesa, that competitive advantage is history and people. With a history dating back to the Phoenicians 3,000 years ago, and a population that speaks a language that predates all … Continue reading 3,000 Years of Wine History in Spain’s Rioja Alavesa Region

shawn-tricia-mitchell-winter-wedding

Marketing the $30,000 International Destination Wedding

Here is a possible tourism business idea for 2014: international destination weddings. A recent article in CNNMoney indicates that the average American wedding costs US$30,000. Here’s a breakdown of the biggest costs: Wedding Venue & Catering = $13,385 Engagement Rings = $5,598 Musical Bands for the Reception = $3,469 Flowers and Other Decor = $2,069 … Continue reading Marketing the $30,000 International Destination Wedding

Intellectual Americans and Their US$1.6 Billion

Today marks the beginning of Season 4 of the hit British drama Downton Abbey for our friends in the UK. With luck, it will continue to hold its audience of 120 million people around the world. The success of the series is certainly in the best interest of the country’s tourism industry, which witnessed a … Continue reading Intellectual Americans and Their US$1.6 Billion

Taking a Bite Out of Google’s Moonshot

Buried deep below the ground in Mountain View, California, lies a top secret bunker where Google is designing the future of destination marketing. Inside, scientists in white lab coats move purposefully and speak in hushed tones as they work on revolutionary products like balloon-based WiFi, self-driving cars, and artificial brains. The latest creation that has … Continue reading Taking a Bite Out of Google’s Moonshot

Hawaii and China: Marketing the Center of the Pacific

Tropical breezes, piña coladas, and fragrant flowers have long seduced American, Japanese and Korean travelers into visiting the Hawaiian islands. But with the Chinese economy continuing to grow, Hawaii’s state tourism agency is shifting its focus, and its budget, to attract more Chinese tourists. How will they do this, and more importantly, should they do … Continue reading Hawaii and China: Marketing the Center of the Pacific