Nighttime Events

The Art of Destination Marketing lies in attracting visitors who will stay overnight in a location and drive hotel occupancy rates higher. In San Marino, a city-state completely surrounded by Italy, tourism promoters are working feverishly to encourage people to stay the night and spend more money. However, with swarms of camera-toting tourists quickly passing … Continue reading Nighttime Events

Intellectual Americans and Their US$1.6 Billion

Today marks the beginning of Season 4 of the hit British drama Downton Abbey for our friends in the UK. With luck, it will continue to hold its audience of 120 million people around the world. The success of the series is certainly in the best interest of the country’s tourism industry, which witnessed a … Continue reading Intellectual Americans and Their US$1.6 Billion

Taking a Bite Out of Google’s Moonshot

Buried deep below the ground in Mountain View, California, lies a top secret bunker where Google is designing the future of destination marketing. Inside, scientists in white lab coats move purposefully and speak in hushed tones as they work on revolutionary products like balloon-based WiFi, self-driving cars, and artificial brains. The latest creation that has … Continue reading Taking a Bite Out of Google’s Moonshot

Hawaii and China: Marketing the Center of the Pacific

Tropical breezes, piña coladas, and fragrant flowers have long seduced American, Japanese and Korean travelers into visiting the Hawaiian islands. But with the Chinese economy continuing to grow, Hawaii’s state tourism agency is shifting its focus, and its budget, to attract more Chinese tourists. How will they do this, and more importantly, should they do … Continue reading Hawaii and China: Marketing the Center of the Pacific