Bastille Day

Celebrating Bastille Day and Other International Holidays

Tourists always love a good party. If your destination is lacking a reason to celebrate on any given day, why not have a look around the world to see what hashtags are trending? For example, today is a great day to have a French-themed, Bastille Day event. Restaurants could offer a French-inspired dessert: https://www.pinterest.com/pin/82542605645718929/ Hotels … Continue reading Celebrating Bastille Day and Other International Holidays

What’s for Breakfast, China?

In my experience, Chinese food has always been an afternoon and evening meal. Even though I've partaken in Dim Sum in San Francisco’s Chinatown, it was always after 11am. But considering that China’s outbound tourism numbers are now the largest in the world with over 100 million travelers spending over US$129 billion, it is high time … Continue reading What’s for Breakfast, China?

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Adding 10,000 Steps to Your Tourism Marketing Mix

The latest American fitness obsession revolves around taking 10,000 steps per day, or roughly 5 miles (8km). When examining Google search trends, we see an average of 350,000 searches per month related to ’10,000 steps’, minus a New Year's resolution bump. When Americans travel, they invariably will want to maintain their 10,000 step goal. Tourism operators … Continue reading Adding 10,000 Steps to Your Tourism Marketing Mix

Branding Hvar Island, Croatia

Branding Hvar Island: A Mediterranean Gem of UNESCO Delights

The Mediterranean Sea has always sparked my imagination. Visions of full-sail triremes slicing through sapphire-blue waters, clay amphoras brimming with wine and olives, and stone walls that have stood for thousands of years fill my mind when someone mentions ‘The Med.’ In the European Union’s latest member country, Croatia, where national tourism brochures are emblazoned … Continue reading Branding Hvar Island: A Mediterranean Gem of UNESCO Delights

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Marketing the $30,000 International Destination Wedding

Here is a possible tourism business idea for 2014: international destination weddings. A recent article in CNNMoney indicates that the average American wedding costs US$30,000. Here’s a breakdown of the biggest costs: Wedding Venue & Catering = $13,385 Engagement Rings = $5,598 Musical Bands for the Reception = $3,469 Flowers and Other Decor = $2,069 … Continue reading Marketing the $30,000 International Destination Wedding

The University Centrifuge: Spin-offs and Economic Development

The design for Apple Computer’s new headquarters in Cupertino, California, suggests that the US$5 billion dollar building will be as sleek and modern as the iPads, iPhones and computers that the company produces. This spaceship-like building will run entirely on renewable energy, will use natural ventilation for 75% of the year, and will sit amongst … Continue reading The University Centrifuge: Spin-offs and Economic Development

Nighttime Events

The Art of Destination Marketing lies in attracting visitors who will stay overnight in a location and drive hotel occupancy rates higher. In San Marino, a city-state completely surrounded by Italy, tourism promoters are working feverishly to encourage people to stay the night and spend more money. However, with swarms of camera-toting tourists quickly passing … Continue reading Nighttime Events

Intellectual Americans and Their US$1.6 Billion

Today marks the beginning of Season 4 of the hit British drama Downton Abbey for our friends in the UK. With luck, it will continue to hold its audience of 120 million people around the world. The success of the series is certainly in the best interest of the country’s tourism industry, which witnessed a … Continue reading Intellectual Americans and Their US$1.6 Billion

Taking a Bite Out of Google’s Moonshot

Buried deep below the ground in Mountain View, California, lies a top secret bunker where Google is designing the future of destination marketing. Inside, scientists in white lab coats move purposefully and speak in hushed tones as they work on revolutionary products like balloon-based WiFi, self-driving cars, and artificial brains. The latest creation that has … Continue reading Taking a Bite Out of Google’s Moonshot

Hawaii and China: Marketing the Center of the Pacific

Tropical breezes, piña coladas, and fragrant flowers have long seduced American, Japanese and Korean travelers into visiting the Hawaiian islands. But with the Chinese economy continuing to grow, Hawaii’s state tourism agency is shifting its focus, and its budget, to attract more Chinese tourists. How will they do this, and more importantly, should they do … Continue reading Hawaii and China: Marketing the Center of the Pacific