Valpolicella, Italy

Springtime for Italian Innovation

Last spring, my wife, Tricia, and I had the opportunity to meet Camilla Rossi Chauvenet, an Italian Tourpreneur in Northern Italy. Her winery, Massimago, is challenging convention in the traditional viticultural region of Valpolicella. Nestled in the foothills of the Italian Alps, the Valpolicella wine-growing region is sprinkled with incredible Italian villas; a legacy of the heady days … Continue reading Springtime for Italian Innovation

What’s for Breakfast, China?

In my experience, Chinese food has always been an afternoon and evening meal. Even though I've partaken in Dim Sum in San Francisco’s Chinatown, it was always after 11am. But considering that China’s outbound tourism numbers are now the largest in the world with over 100 million travelers spending over US$129 billion, it is high time … Continue reading What’s for Breakfast, China?

Small Wine Bottles

A Big Travel Retail Market for Small Wine Bottles?

Along the sun-baked Central Dalmatian coast of Croatia lies the seven cities of Kaštela. Built to protect inhabitants of the Venetian Empire from the invading Ottoman Turks, these seven cities of Kaštela, that my wife and I affectionately refer to as ‘The Seven Cities of Zin’, are the genetic home of the Zinfandel grape. While exploring this … Continue reading A Big Travel Retail Market for Small Wine Bottles?


Adding 10,000 Steps to Your Tourism Marketing Mix

The latest American fitness obsession revolves around taking 10,000 steps per day, or roughly 5 miles (8km). When examining Google search trends, we see an average of 350,000 searches per month related to ’10,000 steps’, minus a New Year's resolution bump. When Americans travel, they invariably will want to maintain their 10,000 step goal. Tourism operators … Continue reading Adding 10,000 Steps to Your Tourism Marketing Mix

Wally's Hot Springs Near Genoa, Nevada

Entrepreneurial Novelty in the Wild American West

Offering something different from your competitors is especially important in the travel industry. Whether it is a different product, a unique experience, or superb customer service, novelty is your key to survival. On a recent trip to Genoa, Nevada, which is branded as being Nevada's oldest settlement, my wife and I saw a unique set of products … Continue reading Entrepreneurial Novelty in the Wild American West


Seeing Red: Moldova’s Wine Industry Thunders Forward

When I think of the Eastern European country of Moldova, I see red. That is not to say that images of this country shaped like a bunch of grapes is somehow infuriating. Quite the contrary. What I see are swirling glasses brimming with bold, dark, ruby-red wine. The only thing I find disconcerting is that very … Continue reading Seeing Red: Moldova’s Wine Industry Thunders Forward

Tourpreneur - Constantin Fortuna

Tourpreneur Profile: Constantin Furtuna

Once a year, the United Nations World Tourism Organization (UNWTO) sets aside a special day to recognize tourism’s contribution to economic growth around the world. For today’s celebration, the theme focuses specifically upon how tourism promotes community development. Over the past few weeks, my wife and I have been working with a brilliant and driven … Continue reading Tourpreneur Profile: Constantin Furtuna