Bastille Day

Celebrating Bastille Day and Other International Holidays

Tourists always love a good party. If your destination is lacking a reason to celebrate on any given day, why not have a look around the world to see what hashtags are trending? For example, today is a great day to have a French-themed, Bastille Day event. Restaurants could offer a French-inspired dessert: https://www.pinterest.com/pin/82542605645718929/ Hotels … Continue reading Celebrating Bastille Day and Other International Holidays

What’s for Breakfast, China?

In my experience, Chinese food has always been an afternoon and evening meal. Even though I've partaken in Dim Sum in San Francisco’s Chinatown, it was always after 11am. But considering that China’s outbound tourism numbers are now the largest in the world with over 100 million travelers spending over US$129 billion, it is high time … Continue reading What’s for Breakfast, China?

Small Wine Bottles

A Big Travel Retail Market for Small Wine Bottles?

Along the sun-baked Central Dalmatian coast of Croatia lies the seven cities of Kaštela. Built to protect inhabitants of the Venetian Empire from the invading Ottoman Turks, these seven cities of Kaštela, that my wife and I affectionately refer to as ‘The Seven Cities of Zin’, are the genetic home of the Zinfandel grape. While exploring this … Continue reading A Big Travel Retail Market for Small Wine Bottles?

10000-Steps-Tours-Diocletians-Palace

Adding 10,000 Steps to Your Tourism Marketing Mix

The latest American fitness obsession revolves around taking 10,000 steps per day, or roughly 5 miles (8km). When examining Google search trends, we see an average of 350,000 searches per month related to ’10,000 steps’, minus a New Year's resolution bump. When Americans travel, they invariably will want to maintain their 10,000 step goal. Tourism operators … Continue reading Adding 10,000 Steps to Your Tourism Marketing Mix

France-Gluten-Free-Tourpreneur

30% of American Travelers Want Less Gluten

In the romantic city of Heidelberg, Germany, my wife and I used to live above a bakery that would churn out fresh delights around the clock. The tantalizing aromas of piping-hot German dark breads, twisty pretzels, and sweet treats would swirl up through our hard-wood floorboards, creating the most welcoming of aromas whenever we’d walk … Continue reading 30% of American Travelers Want Less Gluten

Wally's Hot Springs Near Genoa, Nevada

Entrepreneurial Novelty in the Wild American West

Offering something different from your competitors is especially important in the travel industry. Whether it is a different product, a unique experience, or superb customer service, novelty is your key to survival. On a recent trip to Genoa, Nevada, which is branded as being Nevada's oldest settlement, my wife and I saw a unique set of products … Continue reading Entrepreneurial Novelty in the Wild American West

Branding Hvar Island, Croatia

Branding Hvar Island: A Mediterranean Gem of UNESCO Delights

The Mediterranean Sea has always sparked my imagination. Visions of full-sail triremes slicing through sapphire-blue waters, clay amphoras brimming with wine and olives, and stone walls that have stood for thousands of years fill my mind when someone mentions ‘The Med.’ In the European Union’s latest member country, Croatia, where national tourism brochures are emblazoned … Continue reading Branding Hvar Island: A Mediterranean Gem of UNESCO Delights

The Fortress of San Marino

Create Your Own Virtual Tours with Google Street View

Have a look at this photo sphere of the San Marino Fortress in Europe: http://goo.gl/nFf09y Unfortunately, you're locked inside the photo sphere and cannot explore further. Now, have a look at a Google Street View photo sphere taken a few meters away that enables you to explore more of San Marino: http://goo.gl/HNBhza As you can see, Google … Continue reading Create Your Own Virtual Tours with Google Street View

Google Maps Enters the 4th Dimension

Facebook’s recent acquisition of Oculus VR, the ongoing evolution of wearable computing like Google Glass, and the increasingly immersive experience of Google’s Street View, suggest that most travelers in a few years will have already visited a destination in virtual reality before arriving in person. Thus, for the successful tourism entrepreneur, enticing visitors will require … Continue reading Google Maps Enters the 4th Dimension

shawn-tricia-mitchell-winter-wedding

Marketing the $30,000 International Destination Wedding

Here is a possible tourism business idea for 2014: international destination weddings. A recent article in CNNMoney indicates that the average American wedding costs US$30,000. Here’s a breakdown of the biggest costs: Wedding Venue & Catering = $13,385 Engagement Rings = $5,598 Musical Bands for the Reception = $3,469 Flowers and Other Decor = $2,069 … Continue reading Marketing the $30,000 International Destination Wedding

Nighttime Events

The Art of Destination Marketing lies in attracting visitors who will stay overnight in a location and drive hotel occupancy rates higher. In San Marino, a city-state completely surrounded by Italy, tourism promoters are working feverishly to encourage people to stay the night and spend more money. However, with swarms of camera-toting tourists quickly passing … Continue reading Nighttime Events

Intellectual Americans and Their US$1.6 Billion

Today marks the beginning of Season 4 of the hit British drama Downton Abbey for our friends in the UK. With luck, it will continue to hold its audience of 120 million people around the world. The success of the series is certainly in the best interest of the country’s tourism industry, which witnessed a … Continue reading Intellectual Americans and Their US$1.6 Billion