Google Lens, the company’s image recognition technology, is advancing into augmented reality (AR). This will have wide-ranging implications for search engine optimization (SEO).
Google just launched a new service that will read webpages out loud. How do I sound?
In the past 13 years, YouTube has grown into the world’s predominant video platform and the second largest search engine. This article offers a few content strategy ideas for uploading to YouTube, including velocity, descriptions, tags, and cover photo.
Small business owners might be able to adjust their content frequency for time zones and special events with less fear of being unfollowed.
Tourists always love a good party. If your destination is lacking a reason to celebrate on any given day, why not have a look around the world to see what hashtags are trending? For example, today is a great day to have a French-themed, Bastille Day event. Restaurants could offer a French-inspired dessert: https://www.pinterest.com/pin/82542605645718929/ Hotels … Continue reading Celebrating Bastille Day and Other International Holidays
In my experience, Chinese food has always been an afternoon and evening meal. Even though I've partaken in Dim Sum in San Francisco’s Chinatown, it was always after 11am. But considering that China’s outbound tourism numbers are now the largest in the world with over 100 million travelers spending over US$129 billion, it is high time … Continue reading What’s for Breakfast, China?
Along the sun-baked Central Dalmatian coast of Croatia lies the seven cities of Kaštela. Built to protect inhabitants of the Venetian Empire from the invading Ottoman Turks, these seven cities of Kaštela, that my wife and I affectionately refer to as ‘The Seven Cities of Zin’, are the genetic home of the Zinfandel grape. While exploring this … Continue reading A Big Travel Retail Market for Small Wine Bottles?
The latest American fitness obsession revolves around taking 10,000 steps per day, or roughly 5 miles (8km). When examining Google search trends, we see an average of 350,000 searches per month related to ’10,000 steps’, minus a New Year's resolution bump. When Americans travel, they invariably will want to maintain their 10,000 step goal. Tourism operators … Continue reading Adding 10,000 Steps to Your Tourism Marketing Mix
In the romantic city of Heidelberg, Germany, my wife and I used to live above a bakery that would churn out fresh delights around the clock. The tantalizing aromas of piping-hot German dark breads, twisty pretzels, and sweet treats would swirl up through our hard-wood floorboards, creating the most welcoming of aromas whenever we’d walk … Continue reading 30% of American Travelers Want Less Gluten
Offering something different from your competitors is especially important in the travel industry. Whether it is a different product, a unique experience, or superb customer service, novelty is your key to survival. On a recent trip to Genoa, Nevada, which is branded as being Nevada's oldest settlement, my wife and I saw a unique set of products … Continue reading Entrepreneurial Novelty in the Wild American West