In the past 13 years, YouTube has grown into the world’s predominant video platform and the second largest search engine. Below, you’ll find a few content strategy ideas for uploading to YouTube, including velocity, descriptions, tags, and cover photo.
Cover Photo: Dubrovnik, Croatia | Tricia A. Mitchell
On April 23rd, 2005, YouTube’s first video was uploaded.
The video titled, “Me at the zoo,” was 19 seconds long and features YouTube’s co-founder, Jawed Karim, at the San Diego zoo.
YouTube has grown dramatically since 2005. Today, YouTube:
- is owned by Google.
- is the world’s second largest search engine.
- has over 400 hours of video uploaded each minute.
- is used to watch over 1 billion hours of video each day.
YouTube and SEO
Despite competition from Facebook, YouTube is still the ideal platform for hosting video content — particularly for the purposes of search engine optimization (SEO).
Here are a couple of things to keep in mind when trying to maximize the probability of being found in Google and YouTube search results:
- Velocity — The rate at which your video is viewed, shared, liked, and commented on determines a video’s rankings. The faster the engagement, the faster it moves up on search engine results pages (SERPs). Most videos are given a boost when first published. Take advantage of this lead and share vigorously across your network.
- Complete Descriptions — YouTube allows 5,000 characters for a video’s description. If you’re looking to help viewers find your video, a good keyword-optimized description will help.
- Tags — Add tags to fully describe your video. This text box allows 500 characters for relevant keywords. Also, you can add clickable #hashtags in the description section. However, it is difficult to tell whether they offer much SEO value.
- Cover Photo — Use a branded cover image to help your video stand out on search pages. Take a few moments in Photoshop or Canva to create a template that can be used for each new video you create. I use a black triangle in the lower left corner for my branding.
The Future of Video
YouTube has come a long way in 13 years and it will be interesting to see what the next 13 bring.
It is a safe bet that the number of video uploads will continue to grow rapidly in the years ahead and that YouTube will be a primary destination for those videos.
Therefore, I would recommend taking a few extra moments on your videos to ensure they stand out.
Good luck and happy YouTubing!