Sandcastles in the Sky: The Impact of Niche Art Tourism

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

– Margaret Mead

An article in the Irish newspaper, The Independent, caught my eye this morning. It features the small fishing village of Kinsale, where an artist by the name of Louise McKeon is beginning to draw tourists seeking to learn how to paint. The demand for her instruction, both by adults and children, was significant enough to open an art school.

Tourism dedicated to experiencing and learning more about an art niche can have a significant impact on regional Tourpreneurs. From totem pole carving in the Pacific Northwest, to lace-making in Bulgaria or Croatia, the desire to learn and practice specific fields of art is growing – particularly amongst retiring Baby Boomers.

Personally, I think the burgeoning niche of ‘Sand Art’ has potential. Regions with attractive beaches already have sun-bathing tourists flocking to them. Why not deepen that allure with the cultivation of sand artists and the eye-catching works they can produce, like these from the Canary Islands?




Classes to make clay amphoras, like the ones used to transport wine and olive oil around the Mediterranean during the Roman Empire, could be another interesting niche. Do you have a niche idea? Let’s discuss it in the comments below.

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