Marketing a destination as green is a smart strategy.
Pulled right out of a scene in The Sound of Music, this image of a wild flower meadow and the village beyond it draws tourists from around the world.
As the global population begins buttressing the 8 billion mark, this type of natural beauty is beginning to disappear. As China begins building a city that will have over 130 million inhabitants, it is easy to see why a place like Oberammergau, Germany, nestled in the Ammergau Alps, becomes attractive.
The Germans are leading the world in sustainable practices. From renewable energy to recycling, this country is a fantastic example of environmental stewardship. And this extends to their international engagement too.
So if you’re looking to market your tourism offerings to the Germans, remember the following 10-second video of a sunset in Oberammergau. This is what they think of when they think of ‘home’.